Customer Service: Pep Boys

( @pepboysauto, #repairs )

I had an interesting couple of days with our cars. On Thursday, my friend known as GTT texted me to tell me that my wife’s car in the driveway had a flat tire. I was in the office and could not deal with it until I got home (my wife and I carpool). Long story short, there was a screw in the tire and I decided to wait until the next day since we were both working from home.

The next morning, we got the spare on and I followed Allison over to Pep Boys so she could get the tired repaired. Heading down Woodbury-Glassboro Road in Pitman, the cops decided to have a check-point. Allison got through with no issue, but my car had a brake light out, and when they pulled me over I informed them that my driver-side window was broken. This thing has been giving me trouble for months (it kept getting stuck). Long story short, I got stuck with the cops for a while, but didn’t get a ticket. I knew I had to get this thing properly fixed. So after her car was fixed, we left mine. I knew this was not going to be cheap.

This is where I will pause and pose a question that I generally get: “Why do you take your car to Pep Boys?”

My answers are many and there will be several in the course of this little story:
1. They are close
2. They are a corporation, so should I get poor service (which I have not), there is a chain of command I can follow to get my issues resolved.
3. They always have parts
4. They are much much better than Firestone (I have a whole story with them for another day).

One other thing about this particular chain (Glassboro, NJ), they have done several small fixes for my wife and I at no cost. A month ago, a heat shield half fell off my car and they removed it and cleaned up the area at no cost (and told me I didn’t need anything else to be done even though I was willing to get repairs done). They also fixed my wife’s flat at no charge (but I think that comes with their tire service when you buy from them – but either way, it was nice).

Back to my story, the manager called me and told me the repair was not going to be cheap (over $500) because the motor in the window had to be replaced. As I said, I was expecting this. They had to get a part from another store, but the car would be done that day. THAT DAY. When the car was done and I went in to pay, they let me use a 10% off coupon and the cashier noticed I had a $30 mail in credit that I didn’t think I could use in combination (so I didn’t mention it), but they saw it in my hand and let me use. Pep Boys sends coupons for service almost every month. Its smart of their part but also works out well for the consumer.

I figured I would put this out there since several popular blog posts document my negative experiences with car rental places, ticketmaster, and other retail outlets. I always have decent experiences with Pep Boys and never feel like I got taken advantage of. Their monthly coupons are smart because they keep us thinking about services for our cars. They execute a nice mix of good service, good marketing, and availability. Well done.

Customer Service and Social Media

( @petershankman, @Mortons )

I read this story over the weekend and feel like I needed to pass it on. In short, Peter Shankman is a writer and a speaker who loves Morton’s Steak House. Morton’s is a chain and this fellow travels quite a bit, so he frequents Mortons throughout the country.

Mortons has documented in their system that Shankman is a good customer.

One night while on a plane, he tweeted that he was craving Mortons and when he got off the plane, there was a care-package waiting for him. He of course wrote about this story on his blog (and he has 100,000+ twitter followers) and the whole situation went viral.

It should.

How much did the meal and the travel time cost Mortons? 100 bucks? And now they are getting great word of mouth and public interest. Hell – even with my butcher father, I want to check the place out. I’d love to have this set up with an outfit, so the moral of the story is that it pays to be loyal. And for businesses, it never hurts to be a little creative and willing to think outside of the box.

Kudos Mortons.